Design 101: Industry Icon, Saul Bass
Famed graphic designer, Saul Bass, was perhaps best known for his work on film posters and opening credit sequences. Though he collaborated with many of the film industry’s greats like Billy Wilder and Martin Scorsese, he is most often recognized for his work with Alfred Hitchcock. The poster for Vertigo and the opening credits to “North by Northwest” stand out in particular.
In addition to his work with films, he is the logo designer of many iconic and enduring brands such as: the AT&T Bell, United Way, United Airlines, and the Girl Scouts of the USA and Quaker Oats.
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